• Deal direct with your customers anytime
• Low overall transaction cost
• You are open for business 24/7
• Access a global market
• Learn more about your customers and market directly to them

Electronic commerce means much more than just placing a catalogue online. Horisk develop E-commerce solutions that range from simple shopping basket style websites to complex configuration, ordering and online booking processes. When developing ecommerce solutions it is important to understand the process from end-to-end. This can include

• attracting the initial customer visit to your website using Search Engine Optimisation (SEO) techniques and online advertising campaigns, affiliate marketing (adwords)
• structuring your website with the customer in mind so that information is easy to find and the products you are selling are clearly signposted
• developing a clear and straightforward user-experience for the buying or online ordering process
• integrating the online process with your existing back-end systems, or developing new processes
• providing tools for customers to track delivery and manage their account information
• follow-up marketing and customer relationship management

As well as simple shopping baskets, we can develop more complex online order or booking processes with availability constraints, such as those required for accommodation or permit booking.

If your needs are simpler, we can assist in setting up and configuring off-the-shelf or open-source e-commerce packages.

We also advise on payment providers and develop interfaces to various payment systems.

We provide back-end content management systems (CMS) to allow you to keep your website fresh and up-to-date, configure product availability and view sales reports.

14clubs.com is a demonstration site for an online golf equipment retailer selling custom made golf clubs.

The site allows users to choose the right golf clubs for them and to go on to customise the set up of the clubs. They are guided through the whole process on the site and can customise aspects such as grip size, grip type, shaft flex and type, length and lie. At all times the site advises the user of the correct set up for them.

The site uses a mix of server side and client side technology with AJAX to deliver a seamless experience to the user.

Healingorchids.com is a traditional e-commerce site selling a wide range of orchid and other plant essences.

The site uses an AJAX-powered shopping basket that allows a effortless purchase process, with customer selections registering instantly in their basket without a screen refresh. A flexible discounting system was included to allow the retailer to set discount levels for individual products, bulk orders and different customer groups.

Transvercia.com was developed for an Edinburgh-based chauffeur drive service. The site integrates an online booking request process which keeps the business owner in control by having a manual booking confirmation. The confirmation email contains a link to the online payment process for accepting deposits. Interfaces with Protx payment system.

SmittenbySnow.com provides a full online enquiry and booking system for a ski chalet company operating in the French Alps.  The site maintains live availability for all the companies chalets, allowing booking of whole chalets or individual rooms. Using complex business rules which allow for pricing by week, age of client, special offers etc, the site allows the user to experiment with different room configurations to calculate the best price for their party.

Once the client has booked and paid online, each member of the party can book and pay for their own ski school, equipment hire, lift pass and private lessons through the site.

A Filemaker Pro based back-end system is used for reporting and offline communication with the client as well as maintaining the site.

MyGhillie.com, which allows anglers to book fishing permits online for a number of different fisheries, had to allow for multiple booking models with complex live availability rules. Interfaces with Protx payment system. (no longer online)