Scottish SPCA Helpline - bespoke helpdesk CRM
The Scottish SPCA, Scotland's animal welfare charity, runs a nationally advertised helpline available to the public for 16 hours a day. They take almost 250,000 calls a year, over 80,000 of which are escalated to about 200 inspectors and animal rescue officers working shifts in the field.
Horisk were commissioned to develop a new system to lead call handlers through a process to enter the call, then dispatch the call to an appropriate inspector, recording their response and tracking the call to completion.
Many calls are routine, but some are urgent and/or highly sensitive in nature. And of course, all of these staff rely on the system for their job and as they are a major part of the charity's public face any significant system downtime is unacceptable.
The system needed to
- Record all the varying types of call, with forms which would allow staff to deal efficiently with members of the public who may be in distress
- Allocate these calls to inspectors in the field, communicating by email or SMS appropriately
- Record a complex rota system to ensure calls were sent to the correct people – time is often of the essence
- Importing millions of records from a legacy system
- Developing a communication system for Blackberries which would enable staff to respond quickly to jobs - either accepting or rejecting them, or re-allocating to a different inspector.
Helpdesk Dashboard
All this and more was successfully developed and the switch to the new system was achieved overnight with no downtime.
This shows our experience of:
- developing a major, business-critical application for a well-known organisation which has a potentially huge impact on its public profile
- listening to and working with all types of end users from animal rescue officers and call-centre operators to the CEO
- working with complex data sets and developing robust solutions to both organise and manage the data and interact with other systems
- working with third-party APIs (in this case for maps and communications)
- developing complete test suites to ensure requirements are met and system integrity over the longer term
In an earlier, similar-sized project, we developed and have since maintained the Scottish SPCA's membership database on which a significant part of the charity's income stream depends – the system generates many thousands of direct debit instructions per month. This demonstrates our ability to successfully maintain and upgrade a business critical application in the long term.
The Helpline project was featured in PC Pro magazine in an article about the importance of engagement with users.
Area/Postcode-based, multi-shift rota management
